
Justin Soest
Creative Director – the art kind.
I’ve made the person who kicked off the War On Drugs help end it, placed average joes in the shotgun seat with pro drivers, turned a commonly shared candy into a biometric-protected personal treasure, enlisted a speed rapper to deliver the most wall-to-wall :06 second bumper, turned a rookie mistake into an unforgettable Super Bowl experience, helped sign a future HOF quarterback to a condiment deal, and used a comedic icon to roast a well known candy flavor.
Protected: Skittles
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RISE Dispensaries: Thanks, Dick.
VIDEO, Retail, Digital
Starburst All Pink
PR, Package Design
Hunt’s Best Ever
TV, Retail
SNICKERS #RookieMistake
PR, Social, Content
The Walker Way
Walker Exhaust Content Series
OPTIMA Batteries: Ride Shotgun
Experiential, Digital, TV/VIDEO, Branding
OPTIMA® Batteries: Engineered The Quit Out Of It
TV, Social, Print, Digital
BOSS: Keep Em Open
TV, Social, Print, Digital
New Balance: This is BOSTON
Retail, Experiential
OPTIMA Batteries: The Ultimate Torture Test
TV / Film, Print, Social
Pilsner Urquell: Great Beer. Great Story.
Package Design
World of Beer: Drink It Intern
PR, Social, Digital, Video
Snack King
ConAgra Programmatic Content
