OPTIMA Batteries: The Ultimate Torture Test - Edit17

It’s one thing to call yourself The Ultimate Power Source, it’s another thing to prove it.

Optima Batteries—The Ultimate Torture Test.

We took one battery and set out to 7 destinations all over the map to put the OPTIMA YELLOWTOP with PUREFLOW TECHNOLOGY through it’s toughest challenge yet. The Ultimate Torture Test shows how one battery can withstand everything we could throw at it—we engineered the quit out of it. From tackling legendary tracks and courses, to breaking world records with speeds up to 448 mph, this one battery wouldn’t quit.

Speed Week Bonneville Salt Flats Documentary

Campaign Look

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Content Library

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TV & Video

AGENCY
Jacobson Rost

MY ROLE
ACD / Art Direction / Photographer

CREDITS
CD: Tom Gorton
Editor: Andy Ramsy
AD: Adrian Mui
Production Team: Heavy Metal Concepts
Photography: Kyle Wells Photography / Justin Soest

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