New Balance Boston Marathon 2017 Edition Zante. Run. Fastah.
New Balance—This is Boston.
We took patriotic elements from the historic city of Boston and mixed them with a vibrant, poppy and graphic motif. Highlighting the pride of Boston and highlight pride the Marathon hosts.
Boston Marathon Campaign Elements
Retail / Experiential
AGENCY
Upshot
MY ROLE
Sr. Art Directior
CREDITS
3D Design: Emiliano Reyes
Production: Mallory Justak