When it comes to breakfast, it’s hardly fast and most of us don’t have the time. When it comes to putting good use to a 6-second ad, well that’s nearly impossible. Unless you bring in speed rapper, Mac Lethal to deliver dumb-simple solutions, recipes and how-tos to start the day off right.
Tasked with creating a series of programmatic content for ConAgra brands breakfast division. Uniting many different brands within the ConAgra breakfast portfolio under one platform to create buzz and drive to ecommerce platforms such as Amazon.
The results surpassed nearly every ConAgra benchmark—and were a blast to create.
This :15 was created to bring a lyrical journey to the ease of making breakfast anytime, anywhere.
This :06 was created to maximize a short window with a long-winded recipe.
We also created a fun content library full of social assets.
AGENCY
Jacobson Rost
MY ROLE
ACD / Art Direction
CREDITS
CD: Tom Gorton / Janson Straub
ACD Writer: Will Wilson
AD: Luca Pontarelli
AD: Adrian Mui
Editor: David Kail