Pilsner Urquell Limited Edition Can Design.
These are not vintage cans, but rather a series of cans designed with elements from Pilsner Urquell‘s past. Each can references specific instances in the brewery’s long history and the accompanying origin story.
“The most difficult thing is that the brand’s awareness is just really low.” – David Schmid
The Goal
To drive brand awareness in a western market. A great beer with an even better story. But few know the story in the U.S. market. Redesigning the Limited Edition cans with elements rooted in the 175 year old brand, allows to tell of a beer that elevated the standard.
AGENCY
Jacobson Rost
MY ROLE
ACD / Art Direction
CREDITS
CD: Janson Straub
Writer: Bryce Wergin