When you’re hungry, you are out of sorts and off your game.
When you’re off your game, #RookieMistakes are inevitable.
Rookie Mistakes don’t just happen in training camp – They happen all year. We devised a season long program that called for the best fan Rookie Mistakes. And brought a few into the limelight using our all-star NFL talent.
Stefon Diggs
Devonte Adams
Jalen Ramsey
JuJu Smith-Schuster
AGENCY
Weber Shandwick
MY ROLE
ACD / Art Direction
CREDITS
CD: Burke Boggio-Hare
ACD/AD: Justin Soest
Production: Tandem