OPTIMA® builds and tests every battery in the world’s most advanced facility. Everything that is put into the creation of the Ultimate Power Source guarantees you’ll get the most out it – on the track, the trail, the water and anywhere ultimate power, performance and reliability is a must.
Yes, that’s Mike Rowe
Overview
For over 40 years. We’ve had one goal to be the Ultimate Power Source. A title that is earned. Earned by making things and breaking things. Earned through old fashioned grit and relentless commitment to Engineering the Quit out of it. On the road, the trail, the water and on top of the mountains. We don’t just test them in the lab we take them out and punish them to prove we are the Ultimate Power Source.
We teamed up with some of the industries most infamous for putting their vehicles and equipment to the test in the harshest environments.
We shot the process of what it takes to be coined the Ultimate Power Source and we used our enthusiasts to prove our claim. Our pro teams go faster, further, break more records and win more championships. Because they depend on us for a battery that won’t quit. Here is a story of how we sweat the small stuff and test and retest our product to be the best it can be, The Ultimate.
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There’s always two sides to the story. When you have a product built with precision, harmony and perfection, you have to go through the grit to get there.
AGENCY
Jacobson Rost
MY ROLE
ACD / Art Direction
CREDITS
CD: Tom Gorton
Writer: Tim Brutsman
ACD: Zeus Alvarez
Editor: Andy Ramsy