Hello. I am a multi-faceted leader, creative director and with over 15 years experience. Along my journey, I’ve cut my teeth working on clients both large and small within various categories and mediums. I truly believe you’re only as good as the brand you’ve served. Previously, I’ve dedicating myself to clients including: Mars Wrigley, MolsonCoors, ConAgra, New Balance and OPTIMA Batteries.
About Me
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I have been around the block and back. Living in 5 different states I’ve been exposed to one motor city, the worst fanbase in the history of sports–go Flyers, gang violence and all around good Midwestern people.
I possess the hard-earned knowledge through years of experience on how to translate strategic goals and insights into thoughtful storytelling.
Brand Experience
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Experience
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OLIVER AGENCY — Creative Director
Built and led an in-house award-winning creative team (Design + Copy) to provide cross-channel expertise on voice, design, brand, and best practices within digital work streams. Responsibilities include conceptual and executing within various channels. Design and develop key strategic and tactical deliverables to achieve core KPIs. Provided creative guidance and leadership with creative department (12 members) internally, and collaborated with external IATs and vendors to achieve best in class creative within constraints. Implemented and led Generative AI efforts for all digital creative adaptations withinvarious markets for e-commerce and programmatic efficiencies.
WEBER SHANDWICK — Associate Creative Director
Collaborated with CDs and GCDs to identify key concepts fueled by culture. Helped leada team of creatives to identify strategic opportunities for earned-first potential for Skittles,Starbursts, and Snickers. At the speed of culture we designed, developed and executedresponsive concepts and tactics that best build a narrative for true earned talk value.Led video productions from concept to final cut. Worked with key NFL talent and comedicinfluences to support the overarching idea.
MORNING WALK (JACOBSON ROST) — Associate Creative Director + Sr AD + AD
Work closely with ECD/CD providing oversight on 360 integrated creative initiatives. Direct video/still photography productions to generate various content types. Manage group of 5+ junior creative team members in AD, CW, storyboard artist / illustrator. Led new biz push to win ConAgra portfolio programmatic business for Amazon.
UPSHOT — Sr AD + AD
Designed + produced 360, shopper marketing programs for New Balance. Managed and designed 3D experiential and retail programs for all New Balance flagship retail environments. Led RFP pitch for 47 Brand new business and celebrated in true touchdown fashion.