When you’re hungry, you are out of sorts and off your game.
When you’re off your game, #RookieMistakes are inevitable.

Rookie Mistakes don’t just happen in training camp – They happen all year. We devised a season long program that called for the best fan Rookie Mistakes. And brought a few into the limelight using our all-star NFL talent.

Stefon Diggs

Devonte Adams

Jalen Ramsey

JuJu Smith-Schuster

AGENCY
Weber Shandwick

MY ROLE
ACD / Art Direction

CREDITS
CD: Burke Boggio-Hare
ACD/AD: Justin Soest
Production: Tandem

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