Six OPTIMA ambassadors blazing trails. Six unique destinations located all over the map. One experience calling your name.
DO YOU HAVE WHAT IT TAKES?
OPTIMA has created the ultimate family of power, and now has the ultimate set of experiences. We tapped into six well-known events in North America and Europe and teamed up with six of the OPTIMA sponsored riders to have them take our winners on a ride of a lifetime. We’ve just selected our six winners to fly out to their ideal experience, buckle up, and sit shotgun.
We cut one anthem and six race specific, call for entry videos.
The Look
Before all this happened, we branded the promotion and all 6 events with a unique badges.
We called on the people asking one question. Do you think you have what it takes to Ride Shotgun?
We made it simple to enter with these three steps.
And pulsed out out creative on social platforms, directing traffic to our content hub.
Our first winner won a ride of his life with Loren Healy at King of the Hammers. He had no idea what he got himself into.
Brand perception improved positively, conversion increased by 10% and fueled conversation around OPTIMA Batteries within the product category.
AGENCY
Jacobson Rost
MY ROLE
ACD / Art Direction
CREDITS
CD: Tom Gorton
ACD Writer: Will Wilson
Production Team: Heavy Metal Concepts