Norfolk Southern
Annual Report 2007-08
This annual report was redesigned under the concept of “out of sight out of mind”. Many consumers
purchase goods everyday and have no idea of how our daily products ship through the crossroads of America.
This annual report features a concept spread for each category of product that we use on a daily basis. On
the concept spreads I incorporated the colors, typography and shape that relates to the freight cars that ship
our products. Accompanied with this treatment are grayscale images that use a step and repeat pattern to
show texture and depth of the products we use. The financial spreads carry the cold blue and grey color scheme
that is used throughout to relate to the cold steel that delivers throughout our country.
