WHY

Design and Silkscreen

I was inspired from a documentary that I watched about our bottled water industry. I was joking with friends
a few days before watching the documentary about how this is the most exspensive liquid per oz. I was so
inspired by the film that I decided to design and print a poster that captures my first thought about this industry,
WHY? The textures used were created by hand and used to represent the dirty part of the business. I place
Earth in the bottle with a focus on North America as it barely stays afloat inside the bottle.