Branding and Identity System

This identity was developed for Cage + Aquarium. Cage + Aquarium is an event coordinator that
specialize in live music, dj services and photography. The main objective for this project was to create
an identity that graphically represents energy, the center or source of a party, and the combination of the
two main services offered. The circular shapes in the identity represents life, the event and the instrument
they use to create or capture the great time. The plus sign was used as apposed to an ampersand due to
the consolidation of the two services offered.