Boss

Print / Art Direction

Boss teamed up with The Weather Channel to create the industries most innovative duo.
Track and attack some of Mother Natures harshest conditions with The Weather Channel’s
leading technology and Boss’s durable equipment.

The concept brings together these two familiar worlds in the eyes of a snow removal professional.
Based off the insight that snow removal pros eat, sleep and breathe by their weather radars.

Headline: Confront the front.
Subhead: Put Boss on your radar.
CTA: Get the radar app